CASE STUDY - DRMAX.SK

A 21st century E-pharmacy or an online pharmacy in 4 months.

What is drmax.sk?

  • 240 pharmacies across Slovakia
  • 1 online pharmacy
  • More than 1 million customers annually
drmax.sk
drmax.sk - 2007

2007 - 2014
drmax.sk webpage offers products and sales in PDF catalogues for download

drmax.sk - 2014

October 2014
Launch of the E-shop for drmax.sk pharmacies

March 2016
No. 1 online pharmacy on the market

drmax.sk - 2017

January 2017
Redesign, profits and demands continue to grow

Information we work with at drmax.sk

  • Data from the Loyalty Rewards Scheme (former purchases in pharmacies and online)
  • Google Analytics
  • Customer surveys (internal and external)
  • Reviews at Heureka.sk
  • Observing and evaluating customer behavior from a qualitative point of view (e.g. Inspectlet)
  • UX analyses

What do we constantly track?

KPI (Key Performance Indicators)

Qualitative and Quantitative indicators:
  • Customer shopping reviews
  • Time taken to execute an order
  • Number of visits
  • Turnover
  • Number of orders
  • Average value of an order
  • Level of business conversion (divided into separate sources)
  • Market share
  • Gross profit
  • PNO
  • Main shopping categories (what people are buying)
  • How wide is the range of products
  • Number of lines in an order
  • Customer loyalty (repeated shopping)

What was it like to collaborate with bart.sk?

  • Together we’ve already designed the second version of our E-shop. We chose bart.sk as our partner because of their experience and thorough knowledge of our customers’ needs.
  • From the technological point of view, they handle the connection to all our internal systems very well (stocks, accountancy and Loyalty Rewards System).
  • Penetration tests revealed some deficiencies, which did not have a profound impact on our business model and were dealt with even before the official launch of the E-shop.
  • I must appreciate how they have met deadlines and kept within the boundaries of our budgets throughout the whole cooperation.
  • The actual running of the E-shop on their servers works without any problems; we don’t notice any blackouts that would have an impact on our business model.
  • Surely, the process of testing their work could be improved and errors when launching new functionalities should be minimized.

Ing. Tomáš Schuchmann, PhD.
eCommerce Director

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