Exploring the digital transformation of a family business into a leading welding equipment provider.
Solík is a family-owned business with over 15 years of expertise in the sale of welding and grinding equipment, protective gear, and accessories. Offering an extensive range of over 6,000 products, the company serves customers throughout Slovakia via its online store and a physical location in Považská Bystrica. By consistently expanding its service offerings, Solik has established itself as a trusted partner for individuals who view welding as more than just a job.
Visit their websiteIn our collaboration to enhance the online store, we prioritized several key objectives, aligning with both employee needs and customer expectations. The company aimed to refine internal processes while simultaneously improving the customer experience. Our main focus areas included:
When developing solutions for Solik, we prioritized efficient data synchronization, improving the user experience, and implementing features designed to foster customer loyalty. Every feature was crafted to streamline processes for both customers and the internal team.
Linking the online store with the information system was a crucial step in simplifying and automating processes. With data syncing every 2–3 hours, all product, pricing, and order information is constantly up-to-date. This consistency reduces the need for manual data entry, saving time and minimizing errors.
Our integration approach ensured that no duplicates were created and that all data, including products and customers, remained unchanged.
For Solik, we introduced a range of marketing features focused on discounts and promotions. Discounts are applied at the product level, during the checkout process, and for purchases that exceed a specific value. These enhancements not only drive sales but also foster customer loyalty and encourage repeat purchases.
The company Solik.sk with its pro-customer approach focused on discounts, which are placed in various blocks on the website - with a specific product, in a part of the basket when purchasing over a certain value.
In response to the challenges posed by the COVID-19 pandemic, we quickly adapted Solik’s pricing strategy to enhance accessibility to essential protective equipment. By implementing a zero VAT rate on FFP2 and FFP3 respirators, we ensured that safety products were more affordable for customers. This adjustment was promptly reflected in the online store’s pricing policy, aligning with legislative changes and allowing customers to purchase these vital items under more favorable conditions.
A dedicated section on the homepage features the bazaar, offering used products at competitive prices, focusing primarily on essential welding equipment and bundled product sets. The bazaar opens up new opportunities for a broader range of customers, allowing them to purchase high-quality equipment at lower costs, with the confidence that each item has been professionally inspected.
The implementation of gift vouchers has provided customers with an exciting new option. These vouchers can be tailored with various features, including restrictions on specific products or purchase values, and are sent automatically to customers' email addresses. An automated notification system reminds customers of impending expirations, increasing the likelihood of redemption and enhancing overall satisfaction.
To enhance customer convenience, we implemented a "Stock Alert" feature, allowing customers to request automatic notifications when an out-of-stock product is available again. This service saves customers time and keeps them informed without requiring constant monitoring of inventory levels.
As part of our content marketing strategy, we focused on providing high-quality information to the online store’s target audience. Solik regularly contributes to its blog, offering tutorials, tips, and product insights. The articles are categorized for easy navigation, ensuring customers can quickly find the information they need.
Many companies talk about online sales, but only a few truly explore its possibilities. Over the years, the scope of our online store has changed multiple times, and bart has always responded flexibly, professionally, and reliably. Together, we look for ways to create the best environment for our customers, and we are grateful for their expertise. Communication is always agile yet well-organized. On several occasions, their quick response has helped us seize new opportunities. With bart, we have a stable partner, and we look forward to more years of collaboration in digital development.
