What lies behind the development of a global ecommerce platform serving customers around 100 countries?
SOS electronic is a renowned distributor of electronic components and technological solutions with over 30 years of industry experience. As part of Conrad Group, one of Europe’s leading technology groups, it has access to innovative products and a global network of partners.
With a portfolio of over 300,000 products covering various industrial sectors, the company focuses on inventory optimization and increasing efficiency for B2B clients. Thanks to flexible logistics solutions and high-quality service, it supports customer growth and competitiveness on the global market.
Industry:
B2B sales
HQ:
Košice, Slovensko
Start of cooperation:
2014 - present
Core technologies:
Python 3, PHP, Node.js, API integrations, OAuth2.0
Membership:
Conrad Group
Expertise:
Product analysis, UX/UI design, software development, API integration, cloud services
The company entered the market in 1991 and established a strong position in the European market within two decades. However, as global demand grew, limitations in its technological infrastructure began to hinder further development. Outdated processes, inefficient data integration, and a lack of platform flexibility slowed the company’s ability to seize new market opportunities.
To tackle these challenges, SOS electronic embarked on a strategic modernization of its B2B platform, partnering with us to refine technological processes, elevate customer experience, and drive international growth. Together, we developed a solution that improved internal processes, significantly streamlined data integration, and provided customers with a smoother, more intuitive experience—creating the foundation for faster adaptation and sustainable growth in the global market.
SOS electronic needed to adapt its platform to the demands of a rapidly evolving market and enhance its efficiency. The company required a tool that would ensure seamless operations, enable easier inventory management, optimize product visibility for international markets, and offer an intuitive interface across multiple devices.
More than ten years of collaboration have resulted in substantial improvements across key business areas, reinforcing SOS electronic’s position as a global leader. These advancements have enhanced its market presence, enabling the company to serve customers in over 100 countries worldwide.
During the platform transformation, we identified four main areas that required improvement to fully unlock SOS electronic’s potential:
Inventory Data Transparency: Inefficient data synchronization led to discrepancies between the system and actual warehouse stock. This affected the platform’s credibility and customer purchasing experience.
Modernization of Backend Infrastructure: Outdated systems restricted the implementation of modern solutions, such as advanced analytics tools and integrations with external applications. The platform also lacked the necessary performance to handle increasing order volumes.
Enhanced User Experience: The original interface was not mobile-responsive, significantly reducing platform usability on mobile devices, which have become a preferred shopping channel.
Support for International Markets: Successful expansion required localized content tailored to different regions. The absence of proper localization, which accounted for both language and demand differences, hindered the company’s ability to reach new customers and slowed market growth.
Addressing these challenges required a forward-thinking approach and precise execution, ensuring not only issue resolution but also long-term business sustainability.
The modernization of SOS electronic’s platform was the result of close collaboration between bart.sk, SOS electronic’s team, and external performance marketing specialists. The goal was not only to overcome technological challenges but also to create solutions that would ensure platform flexibility and sustainability in an ever-evolving digital environment.
A thorough analysis of user behavior and the platform’s technical condition laid the foundation for our approach. From there, the focus shifted to developing, implementing, and optimizing tailored technological solutions. This resulted in an integrated ecosystem that enhanced infrastructure, strengthened data security, and improved content localization.
By closely collaborating with all stakeholders, we pinpointed critical needs and designed tailored solutions that enhanced user experience, streamlined operations, and fueled global expansion. This synergy between analysis, design, and development ensured that SOS electronic now offers a reliable platform that meets the highest standards of quality and accessibility.
To enhance real-time inventory accuracy, we deployed Redis Cache, significantly reducing discrepancies between displayed and actual stock levels. Customers now receive up-to-date product availability before placing an order, simplifying their purchasing process and enhancing the overall experience.
Additionally, we developed a price comparison tool that integrates supplier APIs, streamlining ordering, reducing costs, and improving procurement efficiency.
Recognizing growing performance demands, we reinforced infrastructure while strategically scaling the platform to support future expansion. The platform’s core architecture was redesigned to withstand peak loads during high-traffic periods such as marketing campaigns or seasonal peaks.
The system's business and financial data management still runs on an optimized Python API, while non-critical operations, such as content management, were migrated to a Node.js API, significantly reducing the main system’s load and improving responsiveness.
This strategic step led to the development of a platform that is not only stable but also equipped to seamlessly support future expansions, including the implementation of new language localizations and specialized modules tailored for B2B customers.
As part of the platform modernization, we introduced OAuth2.0, providing reliable and secure access authentication. This system ensures user session protection while maintaining full compliance with GDPR and international data protection standards. Continuous monitoring allows for the rapid identification of potential risks and proactive mitigation of vulnerabilities, enhancing overall platform security and reliability.
To minimize the risk of misuse, we integrated AbuseIPDB protection into the platform. Every visit is automatically analyzed, and if the system detects excessive load, it verifies the source through AbuseIPDB. If a high 'Confidence of Abuse' score is detected, access is blocked for 30 days. This proactive approach significantly strengthens platform security, reduces the risk of abuse, and safeguards the system from illegal and malicious activities.
Close collaboration with a partner who understands the strategic importance of innovation and sees it as a long-term investment was a key factor in a successful transformation. Thanks to this shared vision, we were able to implement intelligent tools into the platform, turning technological challenges into a competitive advantage and delivering measurable improvements in business process efficiency and customer satisfaction worldwide.
A redesigned search system powered by Elasticsearch enables fast and precise real-time query processing. Dynamic filtering allows customers to effortlessly find products by specifications, price, or stock availability. This system also eliminates empty search results, streamlining the shopping process and improving conversion rates.
Our dynamic recommendation engine tailors product suggestions to individual customer preferences. By analyzing purchasing behavior, the system displays relevant alternatives, complementary products, and related items, simplifying the ordering process, reducing decision-making time, and increasing cross-selling opportunities. The result is a more seamless shopping experience and improved business performance for SOS electronic.
The platform’s design and functionality were carefully optimized to provide an intuitive and seamless experience for all users. A fully responsive design ensures that administrators can easily manage orders and content across mobile devices, increasing efficiency and flexibility.
A personalized CMS dashboard gives administrators powerful tools to monitor customer demand and analyze key metrics. This data-driven approach enables real-time adjustments to product offerings, ultimately improving the customer experience and increasing engagement.
The result is an integrated system that aligns user experience with business objectives, enhancing efficiency and satisfaction at every interaction point.
To enhance the shopping experience and make products more accessible in customers’ preferred languages, we implemented language-country subdomains (e.g., soselectronic.com/en-gb). This update, combined with technical SEO optimizations and focused improvements on Core Web Vitals, significantly improved organic traffic and boosted domain rankings from 7-10 to 52-53.
Within the first 21 days of these changes, page clicks increased by 16% and page views by 30%. These results demonstrate that proper localization and SEO strategies are key drivers for successful market expansion and strengthening brand competitiveness.
The modernization of the ecommerce platform significantly enhanced SOS electronic’s performance, enabling the company to achieve substantial growth in the global market. The implemented solutions led to more efficient business process management, an improved customer experience, and increased revenue.
Optimizing the platform also contributed to a rise in online sales, which now account for 30% of total company revenue. Key success factors included increased website traffic and improved conversion rates on mobile devices. Additionally, localized subdomains and region-specific content made it easier for customers to access products, supporting expansion in markets such as Germany, Italy, France, the Netherlands, and the United Kingdom.
The updated platform is also fully prepared to handle growing demand and future expansion. With cloud infrastructure and AI-driven functionalities, SOS electronic can better anticipate customer needs, provide dynamic product recommendations, and optimize inventory management.
After nearly 10 years of collaboration, SOS electronic has become a benchmark for modern and efficient electronic component distribution. This transformation not only strengthened its position as a leader in industrial electronics but also equipped the company to navigate future technological and business challenges. Our partnership continues with the shared goal of driving innovation and maintaining a high standard of service.
Partnering with bart.sk has been a cornerstone of our digital transformation. Their dynamic approach, ability to quickly respond to technological challenges, and relentless focus on innovation have allowed us to enhance our ecommerce platform and strengthen our brand’s global presence. Thanks to their expertise in infrastructure modernization, UX optimization, and security solutions, we have a more stable, efficient, and secure system that supports scalability and future expansion.
